"Sherlock Holmes" benefit of the DVD movie

LOS ANGELES (AP) - You do not need to derive a world-renowned detective, aware that a coup de theater with a great fictional character that strong sales of back catalog drive can play DVD in conjunction with the object. But for providers of independent disk, the removal of these big screen hits can have vast benefits. To wit: MPI Media Sales Collection "Sherlock Holmes" DVDs have almost one third during the first week after December 25th Warner Bros. Recent theatrical release of the famous detective adventure increased. Suburban Chicago-based MPI holds exclusive licenses for 10 TV programs on the character of the 19 Century, famous writer Arthur Conan Doyle produce. Director: Guy Ritchie, "Holmes" has already been called 84 million U.S. dollars into the country. But also less successful reproduction of a story known to steal DVDs grocery run lead on dusty shelves. "Remakes have shown that consumers are driving the original, regardless of whether the critical reaction is positive or negative," MPI Media exec VP Greg Newman said. "The depth of exposure to retail certainly contributes to our Sherlock Holmes produced a compelling buy as part of the blitz for the film to promote." Speaking Ritchie, Koch Lorber Films seen just such a consumer reaction to its DVD of the original 1979 version of "Swept Away" after the director of the critically panned remake hits theaters in 2002. Recovered with Richie former wife Madonna, "Swept Away" is less than $ 1 million, but records of the original were in high demand in the weeks after the remake hits theaters. "The sale of" Swept Away "- a film that was always a bestseller - more than doubled when the started to remake coming to market," says Dan Gurlitz, video, Senior Vice President E1 parent company Koch Entertainment. MPI was overnighting "record keeping Holmes" with major retailers to a stream of restocking. The plates were sold best at Costco, Sam's Club, Best Buy and Barnes & Noble, with the classic British series with Jeremy Brett in a particularly hot seller. But a collection of Basil Rathbone-toplined "Holmes was" Movies Outselling MPI library board, perhaps the first is much cheaper at a suggested retail price of € 129, compared to a price of $ 229 for Granada Television series produced on the small screen .