Paris Hilton is too hot for Brazil? Gov't Protests

RIO DE JANEIRO - Paris Hilton is giving blondes a bad name. So says the Brazilian Secretariat for Women, want a beer ad, the sensual with the hotel heiress, model and actor from the air. The ad features Hilton in a short black dress, brushing and rubbing with a can of beer Devassa on itself, to the delight of spectators watched from his window. Commercial use is not entirely clear - especially in a country where the postage stamp size bikinis are everywhere. But to tell regimes in Brazil, beer ads can not treat women as objects open to the senses. "This is an ad that degrades women - especially women blonde," said a spokesman for the secretariat of the woman who said he had received numerous complaints. She spoke Thursday on condition of anonymity because she was not free to take the matter Many Brazilian beer ads feature women in bikinis to discuss - but an important difference is that they be placed on the beach, said Eduardo Correia, a spokeswoman Conar the regulator, which opened three investigations into the election campaign. "The problem with advertising is not a shortage of clothes, but his sensual nature," said Correia. " A woman in a bikini on a beach is not necessarily sensible, it depends on the frame. "Conar is a private organization that can not legally remove a company ad. But Correia said that in 23 years of its existence Conar conducted over 7,000 studies and not one of his recommendations were ignored. Devassa, which means" bad "in the mildest Translation is done by Grupo Schincariol. not a request for the company once again on Thursday. Devassa's "Bem Loura" - "very fair" - Beer has also bears a campaign on the Internet with Hilton lingerie and high heels. Hilton was in Brazil last week for the carnival for the opening of the campaign. Photos in the local press showed him to crawl on the floor in a VIP room for the extravagant samba parades.