Lifetime Makeover is a television cable failure?

This story is brought to you courtesy of ArtInfo.com Why, why are the editors are still trying to fix things that are not broken? Lifetime Television on cable, provided a reliable on-the-East, often kitschy, sometimes drinking game worthy female slanted programming for nearly two decades. So when the chain began fishing for an additional tip of cultural identity - including the theft of Project Runway from Bravo, a saga that has resulted in a court battle before the fashion staple of the real world was back on the air permits - the longtime fans began to slide. Without new spectators rushed to replace the notes. The latest victim of growing pains is the former Lifetime CEO Andrea Wong, who had held this position since 2007. Wong also led to the collapse of the trail project and a merger with A & E network, as six months ago still not good news, ratings or revenue, but the identity crisis lifetime before the arrival of Ms Wong. There are about five years, the chain dropped its longtime slogan, describing itself as the "television for women." Perhaps the head honchos (Honcha?) Is considering that we are entering a post-genre in which the viewers of both genders are equal in films with titles like step interests my son, my beloved. If it was not clear, then, now it was false. ARTINFO.com More: Spencer Tunick Lady Gaga: Artists Draw me for Jennifer Aniston flaunts $ 1 million painting Whitney Biennial 2010: The New York Kids richest man? Lifetime had the hay with a reliable, accessible blend of over-the-top-made for TV movies and sitcoms spectator-friendly, and if some women have the old slogan, well, as was so hated by an ironic half-dozen students and gay men willing to listen, the Kleenex box and martini in hand on the side table. There is a stable market in the production of Guilty Pleasures. It is easy to see how the programming and marketing types can imagine that the route and add more hipster shows to help attract and keep more of the public. But it is a classic misunderstanding of irony and kitsch direct appeals to hip, young audience and culturally aware. If something is said arc trendsters hate young people what he wants, if it is love something that they are discovering something together, they should not worship, but how. And then, when we stay at something new. in touch with them is a fool game. Lifetime So, back to do what you do best. You're like Mom jeans in the world of TV is convenient for your target market and rendered for decades (or X-chromosomes) in the vicinity. ArtInfo.com More